Retail Marketing

The boutique that I visited had a racetrack layout allowing the consumer to take a look at what is in store. Not too many styles of the same garment were displayed on the rack adding to the consumer's perception of exclusivity. During the time that I was in the store, employees were unpacking inventory so there was a lot of negative space on the racks. The color scheme of the store was neutral with abstract dress forms and vintage mirrors used to decorate the space. It had a very relaxing and effortless vibe. No loud distracting colors were used to distract from the clothes. Everything from decor to clothes displayed for sale shared a common thread.

Audience

I liked this activity because it gives me an opportunity to understand why certain content is successful while other posts are unsuccessful in terms of response and interaction. I am not as active on social media that much simply because I get distracted by it while I am in school but I often update my blog and Facebook page often when I do have content to share. 

Product Sample (Miniature Clutch)

For my product sample I made a variation of my clutch in the size of a coin purse or wallet using a different fabric. The cost difference in production is shown below. 

.25 of fabric (7.99)                           $1.99

Trim                                                 $0.30

.25 hours labor @ 9                          $2.25

Total Production Cost                        $4.54

Profit at 30%                                       $1.31

Total cost plus profit                         $5.85

Estimated retail price                       $12.00

Mockup

My bag design is an evening envelope clutch. Below is my production costs based on the fabrics selected. A quarter of a yard of fabric will be needed for the clutch. I multiplied the total cost plus profit by two in order to come up with the suggested retail price in order to cover the cost of production when selling to wholesalers in addition to packaging the product.

.25 of fabric (18.85)                           $4.71

.5 hours labor @ 9                              $4.50

Total Production Cost                        $9.21

Profit at 30%                                       $2.76

Total cost plus profit                         $11.97

Estimated retail price                       $25.00

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.25 of fabric (34.95)                                $8.74

.5 hours labor @ 9                                  $4.50

Total Production Cost                              $13.24

Profit at 30%                                           $3.97

Total cost plus profit                               $17. 21

Estimated retail price                              $35.00

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.25 of fabric (24.95)                                    $6.24

.5 hours labor @ 9                                       $4.50

Total Production Cost                                 $10.74

Profit at 30%                                               $3.22

Total cost plus profit                                   $13.96

Estimated retail price                                  $30.00